It all started back in the days of Cybergamer.com.au - an online esports league hub - where, at just 15, I began designing logos and forum signatures for my fellow gamers and their teams. I wasn’t in it for the money (which was basically spare change); I just loved the craft.

 

That early passion for design and content creation carried through high school, where I doubled down on creative media and landed work experience with Atomix Creative, then Adelaide’s leading web and creative studio. The Atomix team took me under their wing, and I soaked up everything I could about the industry.

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After graduating, I was offered a part-time role at Atomix as a content creator. I jumped at the opportunity - juggling the job while studying law and economics at university and working multiple hospitality jobs. Unsurprisingly, I burned out and stepped back to focus on finishing my degree.

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But creativity always had a way of pulling me back in. While working nights in bars, I started rebranding the venues I was part of - menus, signage, social content, the full suite. The response was overwhelmingly positive, and word-of-mouth referrals followed. Before long, I was mixing cocktails by night and building brand identities by day.

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That momentum led to the launch of what is now ORDA Creative - a full-service creative and marketing studio that lets me collaborate with some of Adelaide’s sharpest operators and brands. It’s been a wild ride, and I wouldn’t have it any other way.